Let’s get down to cases and see what the Sony Alpha 900 is all about. I think that the A900 will strongly appeal to people such as this.īut enough speculation.
While many people derive identity and satisfaction from owning a heavily advertised brand name, others find satisfaction in being contrarian in owning something different in not running with the herd. Oh yes, and aggressive and competitive pricing. Instead I would guess that Sony is targeting the high end amateur – someone who values what Sony can provide – namely exceptional handling and build quality, great optical quality, class leading resolution, and possibly most interestingly, the fact that it’s nota Nikon or Canon. Nevertheless, I doubt that Sony intends to compete for the pros, though many pros will find a lot to like in the A900. Sony also has an alliance with Zeiss, ones of the world’s most respected lens makers, and some new Zeiss lenses for the Sony Alpha line, such as their 24-70mm Vario-Sonnar f/2.8, are exceptional in their image quality.
#Sony full frame cameras a900 series#
Its new G series are very good indeed, equal to Canon’s L lenses and Nikon’s gold ring glass. The two dominant players each have lens line-ups numbering more than 40 current optics, including a variety of super telephotos, tilt / shift lenses and other specialty lenses that Sony lacks.īut Sony is not without strengths in the lens department.
#Sony full frame cameras a900 pro#
To meet the needs of professional photographers one must have a network of rental houses, a pro support program such as NPS or CPS, and a much more comprehensive lens line that Sony can currently muster, or which it likely can produce even over the next few years. It may not even be possible, or for that matter even Sony’s intention. Taking on Nikon and Canon in the pro market won’t be easy. ( One of their only failures was with Betamax, but they then transformed that format into a professional product and went on to dominate the broadcast industry with it for the past 20 years.) So, as we look at the A900, think of it not just as a new high-end DSLR, but also as Sony’s stake in the ground – claiming their intention to become a major player in the DSLR marketplace.Īrizona Dawn – Coronado National Forest, Arizona. Sony plays to win, and it becomes a dominant force in virtually every segment of the consumer and professional electronics industry that it chooses to participate in.
The Sony A900is a very serious undertaking for that company, and is a camera to be reckoned with. With it Sony joins Canon and Nikon in being the only three companies to currently produce full frame cameras with sensors above 20 Megapixels Since their acquisition of KM Sony has introduced several new cameras, beginning in 2006 with the A100, and now culminating in Q4, 2008 with their flagship, the 24.6 Megapixel A900 – currently the world’s highest resolution full frame DSLR. The last time I reviewed a KM product was the last of that company’s top-of-the-line cameras, the Maxxum 7d, which I wrote about quite favourably here in 2004. This came about through the acquisition a few years ago of Konica / Minoltawhen that company decided to exit the business. Sony is, of course, one of the largest names in the consumer electronics business but a relative newcomer to the DSLR market. The new kid on the block often needs a friend, though if he turns out to be a jerk, or untrustworthy, the friendship doesn’t last for long. It’s all too easy to back an established winner. I always have a soft spot in my heart for the underdog.
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